![]() 83% of people said that culture is more than the traditional definition of heritage, cuisine and religion, and includes facets of entertainment, fashion, sports and pop culture. ![]() According to Magna IPG Media Lab’s The Impact of Culture study, culture is more expansive than you might assume. What is a cultural trend? First, we must define culture. When a macro trend breaks outside of its industry, it becomes a cultural trend. Most of the time, macro trends generally live within their respective industries. If they do start to get traction and hit a certain threshold, they evolve into a macro trend. Micro trends are the small rumblings happening on the ground and they typically have shorter cycles. Trends come in all shapes and sizes-there are macro trends and micro trends, fashion trends and food trends, economic trends and business trends, demographic trends and media trends, and my personal favorite-cultural trends. What is a trend? The dictionary defines it as "the general course or prevailing tendency", a topic that is "being widely discussed", what’s popular or "en vogue." To put a finer point on it, I’d also add that a trend requires behavior adoption, momentum and a beginning and an end. Well, today’s the day where we’re going to answer all of your burning questions about trends! We talk a lot about trends, but have you ever wondered if they’re merely a reflection of our echo chambers and interests, or if they actually do transcend culture? We’re all obsessed with them, but what are they really, and how much do they actually matter?
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